Tag Archives: class-action lawsuit

Boxes of Spartan Mosquito Eradicators and Spartan Mosquito Pro Techs.

Spartan Mosquito settles class-action fraud suit for $3.6 million

This week, details of the settlement in the class-action lawsuit against Spartan Mosquito (Hattiesburg, Mississippi) were revealed. The lawsuit accused Spartan Mosquito of falsely advertising that the Spartan Mosquito Eradicator (yeast, sugar, table salt) and the Spartan Mosquito Pro Tech (yeast, sugar, boric acid) attract and kill mosquitoes, and that the company did so with the full knowledge that such claims were false.

Components of the settlement

  1. Spartan Mosquito will pay approximately $3,600,000.
  2. People who purchased either of the products between December 21, 2016 and August 2, 2023 can submit claims for compensation.
  3. Spartan Mosquito will no longer make or sell the Spartan Mosquito Eradicator.
  4. Spartan Mosquito will conduct efficacy tests on the Spartan Mosquito Pro Tech for 18 months, and if testing reveals lack of efficacy the company will change the formulation or cease sales.

Here is the full text of the two non-monetary provisions (bolding mine):

  1. 12.1. As of the Final Effective Date, Defendant will no longer manufacture or sell the Spartan Mosquito Eradicator. However, the Parties acknowledge that some third-party wholesalers, distributors, or retailers outside of Defendant’s control who previously purchased the Spartan Mosquito Eradicator for resale may continue to list the product for sale, and such sales will not be attributed to Defendant for the purposes of this Section 12.1. This Court shall have continuing jurisdiction if a dispute arises between Class Counsel and Defendant concerning Section 12.1.”
  2. 12.2. During the 18-month period following the Final Effective Date, to the extent not already performed, Defendant will conduct research regarding the efficacy of the Spartan Mosquito Pro Tech. Following the 18-month period, to the extent such testing shows a lack of efficacy for the Spartan Mosquito Pro Tech, Defendant will either update the formulation or cease sales of the Spartan Mosquito Pro Tech. This Court shall have continuing jurisdiction if a dispute arises between Class Counsel and Defendant concerning Section 12.2.”

The first part is uninteresting because the company stopped producing and selling the Spartan Mosquito Eradicator in 2020. It made this decision presumably because approximately 18 states had banned sales and more are likely to do that in the future. More importantly, the company decided to advertise that the new version (Pro Tech) needed to replaced every 30 days (instead of every 90 days) and that twice the number of tubes were needed per acre. I.e., the new tube would generate much more profit.

The second part is concerning. Although it says that if the company can’t show efficacy of the Spartan Mosquito Pro Tech by early 2025 then it must stop sales, the wording suggests that the company will be allowed to conduct its own efficacy testing. The wording also appears to allow Spartan Mosquito to assert that it already has such data. Such wording virtually guarantees that the company will be allowed to continue making and selling its tubes even though they do not attract or kill mosquitoes. I.e., examination of the company’s testing data (which I obtained via public records requests) shows that Spartan Mosquito does not have any field testing that shows (1) mosquitoes are attracted to the Pro Tech, that (2) mosquitoes drink the fluid inside the tubes, or that (3) the numbers of mosquitoes are reduced in a given area. The testing documents (which include details on experimental design) also show that Spartan Mosquito doesn’t currently employ personnel who have the requisite qualifications to run field trials or even basic laboratory experiments. Indeed, all of their tests are so poorly done that they were labelled, “not conducted in full compliance with Good Laboratory Practices” (an EPA term).

The second part also says that if efficacy cannot be shown, that Spartan Mosquito must “update the formulation.” Under this scenario, the company would need to submit an entirely new registration application to the EPA, complete with new efficacy tests. I think the EPA would be extremely unlikely to ever grant another registration to this company. I suspect the company knows this, which will motivate them to claim, despite evidence to the contrary, that the current formulation has efficacy.

Both parts contain an interesting phrase, however: “This Court shall have continuing jurisdiction if a dispute arises between Class Counsel and Defendant.” Optimistically, I take that to mean that if Spartan Mosquito sells the Pro Tech without ever sharing convincing evidence of efficacy, the presiding judge, the Honorable Katherine Levine, may intervene in whatever way she sees fit. Attorneys on both sides signed off on that binding language so it will be very interesting to see how this goes down. I will make sure she’s kept up to date.

Why did Spartan Mosquito settle?

Aside from avoiding paying the full $5 million asked for in the original charge, Spartan Mosquito was likely concerned, or should have been, that the evidence that would be revealed during a trial would be used by attorneys at the Environmental Protection Agency, which has apparently been collecting information on the company. In particular, the EPA can ask for prison terms for any individuals who knowingly mislead the government about pesticide efficacy. The co-founders, Jeremy Hirsch and Chris Bonner, could have been advised by their attorneys that they had some exposure in that regard. For example, if both of them have known for years that the tubes don’t produce enough carbon dioxide to attract mosquitoes, then asserting to federal regulators that the tubes attract mosquitoes would be a knowingly false claim. And that appears to be what they did.

More information

Please see my previous posts about Spartan Mosquito, or email me.

Spartan Mosquito Eradicator images

Spartan Mosquito Eradicator updates

Below are some developments relating to Spartan Mosquito’s attractive toxic sugar bait called the “Eradicator”. It’s a tube filled with water, sucrose, sodium chloride, and yeast.

Cease-and-desist order

I was curious whether the Mississippi Attorney General’s office had ever taken legal action against Spartan Mosquito (a Mississippi company), so I submitted a freedom-of-information request and was sent a letter, below, that directed the company to remove all mention of the Mississippi Department of Health from an advertisement.

Letter from Mississippi's Attorney to General to Jeremy Hirsch, founder of Spartan Mosquito

The Attorney General’s office sent the offending ad, too (below), which purported to summarize an experimental test of the Spartan Mosquito Eradicator. The ad asserts that the Mississippi Department of Health’s entomologist was involved and that the Department approved the results — both were false statements. Spartan Mosquito further emphasized a (non-existent) government collaboration by naming the case study “CSL4GOV-ZIKA”.

Spartan Mosquito's Zika brochure

Zika health claim

As an aside, the Department of Health’s entomologist was indeed at the site, but she was there to coordinate the massive spraying program that the Department of Health was using to minimize the potential mosquito-borne spread of Zika virus around the house of somebody who had the disease. Therefore, the reason there were no mosquitoes in the area is not because there were Spartan Mosquito Eradicators hanging from trees but because the mosquitoes were all killed by months of insecticide treatments. Spartan Mosquito knew the area was being sprayed with insecticide, too, but ignored that detail when it concluded that the presence of the Spartan Mosquito Eradicators resulted in “the most effective, longest-lasting Zika-control response on record anywhere”. Making a health claim violates both EPA and state rules.

Spartan Mosquito repeated the claim in a Facebook ad:

Spartan Mosquito's Zika advertisement on Facebook

… and in a television segment (jump to the 40-second mark):

Efficacy claims from boric acid formulation

It’s important to note that at the time of the Zika “case study”, the tubes appear to contain boric acid, not table salt. I determined that by freezing the above television clip (@ 1 min 9 secs) and looking at the ingredient list at the bottom of the label.

Spartan Mosquito Eradicator tubes showing boric acid as ingredient

Spartan Mosquito even gave one of its tubes to the Mississippi Department of Health’s entomologist, who took a photograph (below). This photograph confirms that the tubes used at the Lamar County site contained boric acid.

Spartan Mosquito Eradicator tube showing boric acid as ingredient

This means that the efficacy claims (“kills up to 95% of mosquitoes for 90 days”) on current boxes of Spartan Mosquito Eradicators are based on a version of the product with a different formulation. And, by extension, the graph is based on the boric-acid case study, too:

Spartan Mosquito Eradicator efficacy graph

Sale of unregistered, boric-acid version?

There’s another consequence of using boric acid (a Federally-regulated pesticide) in early versions of the Spartan Mosquito Eradicator — it means that the company was required to get an EPA registration to legally sell the device in the United States. It didn’t have one. I’m not sure exactly which states the Spartan Mosquito Eradicator was shipped to during this time. Or maybe it was just in-store sales in Mississippi.

States banning the Eradicator

You’d think given all of the above that the device would have been banned long ago, but most states allow the Spartan Mosquito Eradicator to be sold without restriction and with no alterations of its original packaging and claims. And retailers in these states can repeat and amplify those claims (“get your yard mosquito free”) to generate sales.

Sales of the Spartan Mosquito Eradicator have been blocked only in California, Connecticut, Indiana, Kansas, Maine, Montana, New Mexico, New York, Pennsylvania, South Dakota, Utah, Washington, D.C., and Puerto Rico. States don’t announce why, usually, but one cited false and misleading claims, lack of acceptable efficacy data, and presence of numerous health claims on the company’s website (here are archived snapshots) and its Facebook page (company is in the process of hiding the claims).

Audit of 25(b)-exempt pesticides

A recent initiative by the Association of American Pesticide Control Officials (AAPCO) is likely generating fresh scrutiny of the Spartan Mosquito Eradicator. Per the group’s website, state regulators in Arizona, Indiana, Maine, Mississippi, South Dakota, Washington DC, and Wisconsin have all volunteered to make a list of “minimum risk” pesticides on the market in their respective areas and then evaluate how the products were vetted. The end goal of this exercise is to help all states standardize how such products are approved. The emphasis will be on efficacy data, and AAPCO has 2-pages of guidance on the topic, all of it very sensible. Here’s a sampling of what the group recommends:

  • Application should include a complete description of the materials and methods, statistical results, and conclusions.
  • “Data must be credible, independently collected, reproducible, and replicated.”
  • “Data should include a minimum of three (3) replicates per test.”
  • “Data should be generated with the product (formulation) submitted for registration.”
  • “Data should include an untreated control.”
  • Study director should have actual experience in designing and conducting experiments.

In regards to the latter requirement, to my knowledge Jeremy Hirsch did not have any experience in conducting mosquito trials. At the time of the study he owned a sandwich shop franchise:

In addition to standardizing the data requirements, participating states will also collect and study products labels. The part of the label that might be discussed for the Spartan Mosquito Eradicator is the name of the product itself. In AAPCO’s guidance, misleading brand names is a concern:

Screen shot of AAPCO rule on misleading brand names

Because “eradicate” means to eliminate entirely, state regulators might reasonably view “Eradicator” as misleading. Indeed, the EPA specifically identified “Eradicator” as a misleading brand name in 2002, years before the Spartan Mosquito Eradicator came to market.

What’s especially interesting about the audit is that Mississippi, Spartan Mosquito’s home state, is participating. And, according to the Mississippi Bureau of Plant Industry, Spartan Mosquito never submitted efficacy data even though doing so is a requirement (screenshot of its rules is below).

Mississippi's efficacy requirement for 25(b) pesticides

In contrast, some of participating states have seen the efficacy data and have banned sales of the device. I think the audit process (which involves numerous rounds of reports and meetings) could easily trigger stop-sale orders in those states that haven’t yet appreciated the device’s shortcomings. I suspect it might also trigger scrutiny of the company’s new version, the Spartan Mosquito Pro Tech, which reverts to the original formulation of boric acid.