This is old news, but hundreds of yearly posts on Twitter suggest not everyone on the planet got the memo, so I want to make another post about this quote:
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
The sentences are actually from Leon Megginson (details), a professor of marketing at Louisiana State University who died in 2010. But people love to attribute it to Darwin. E.g., as shown in the photograph below from the California Academy of Sciences.
If you give motivational seminars and need the quotation on a slide, here you go.
When I give lectures on poster design, I show examples of horrific posters I’ve found on the internet. But I fear that someday the author of a poster I’m critiquing is going to be in the audience and carrying a concealed weapon, so I thought it was time to construct my own bad poster. The result is, “Pigs in space: effect of zero gravity and ad libitum feeding on weight gain in Cavia porcellus.” A list of why the poster is awful is below the image.
I encourage teachers to print the poster and hang in a hallway a month prior to when students’ posters are due. Here’s the PDF. Ideally, also print and hang my poster that shows tips on how to make a poster. More poster tips than you really need, plus free templates, at “Designing conference posters“.
Why this is a terrible poster
Too much text (I’ve been on mission to push for 800 words).
Background image is distracting (distracts from illustrations).
Text box backgrounds are dark, which makes text really hard to read.
Text box backgrounds are all different colors, for no reason (distracting).
Text boxes are different widths (distracting, hard to follow flow of poster).
Some text boxes too wide (aim for 45-65 characters per line).
Text boxes not separated from each other by pleasing “white” space.
Text box edges not aligned (distracting).
Text justified, which causes bad inter-word spacing. Also makes reading harder (brain uses jaggedness of left-justified text).
Logos are distracting, useless, crowd title.
Title word art distracting, hard to read, juvenile.
Title is in all caps, which is harder to read and obscures Latin name.
Title is italicized, which also obscures Latin name style conventions.
Author font and color is annoying (comic sans should be reserved for comic books).
Author font color is too loud relative to other text.
Results are presented in sentences instead of visually with charts.
Section headers have too much formatting (big font, bolded, italicized, underlined, and colored — ack!). Choose one. [Note: I forgot to number the sections…that would have been even worse.]
Terrible graphic of Guinea pig on scale. Need one of the actual set up (pigs eating while weightless, for example).
Inclusion of an Abstract consumes space needlessly. Abstract section should be banned from posters. Posters ARE an abstract.
Plus the science is terrible! (Bad science is correlated with bad graphic design, by the way.)
This poster was published in the journal Nature. And yes, that street number is a horrific gravity reference. Sorry.
