Like everyone else, I’ve been thoroughly enjoying New York’s recent proposal for banning supersized containers of sugared beverages. Unlikely to pass, but nice to think about how to affect change somehow, since the tax-paying public ends up paying for the medical consequences of other people’s obesity. Wish we could try to following:
1. Somehow mandate that sugared sodas cost 25% more than diet options; and that water should be free (OK, you can charge for the cup).
2. Mark the calorie counts on the side of the supersized versions so that people have a visual sense of how many calories are contained. Diet drinks would come with their caloric values, too (zero, at least darn close to zero).
3. Mandate funny or gross labels like those that are on packages of cigarettes. Writing, “excess calories cause weight gain,” over and over again is clearly a waste of ink and doesn’t seem to reach your average sugar fan. Need something interesting or irreverent.
My quick sketches of #2-3 are below, on a typical large beverage (7-11’s Double Gulp is 64 oz, by the way). And, yes, I know that sugared drinks vary in calorie content, that hamburgers vary in calorie content, and that not all people find jiggly fat repulsive.
The companion photo to my previous post. My favorite among them is the insulated Thermos behind the model’s right leg. Ice cubes stay solid for over 24 hours. Coffee stays lawsuit-hot for the entire morning. Don’t try that with a water bottle. My daughter steals it, so sometimes I hide it from her.
If you read this post for 60 seconds, that’s how long it will take Americans to use 90,000 water bottles…that’s 1,500 every second, folks (source). A shameful statistic, for sure, and many people have decided to stop using them except for that stash in the basement set aside for the Apocalypse. But individuals need to do more than just model conscientious, “green” lifestyles, they need to somehow shock or influence others — lots of others — into following their lead. Because I have a blog and a camera (and a model!), I thought I’d make some lame attempts. Here is the first contribution, a photograph that might be useful for others writing about kicking our collective water bottle habit. More to come.