One of my longstanding pet peeves about scientific posters is the trend of including more and bigger logos at the top, as if the branding was the most important part of the presentation. The practice is encouraged by zillions of templates on the internet, by mentors who think it’s cool, and of course by the research sponsors and conference organizers who want to see their own logos in a prominent position on all surfaces at meetings. If you absolutely must have a logo, make them small and corral them into a small area at the bottom of the poster (perhaps in the Acknowledgement box??). So to help people navigate this issue, here’s a little example poster. Please share with anyone who might be at risk for logo abuse. Do it for the children.
Tag Archives: logo
I produced these photographs to help out a local non-profit, aFewSteps.org, which was in need of catchy images to illustrate posts on green topics. I used a “green footware” theme to complement the “green steps” logo I designed for them (see previous post).[smugmug url=”http://photography.colinpurrington.com/hack/feed.mg?Type=gallery&Data=18623339_bQ7tkg&format=rss200″ imagecount=”15″ start=”1″ num=”15″ thumbsize=”Th” link=”smugmug” captions=”false” sort=”false” window=”false” smugmug=”false” size=”M”]
Here’s a logo I designed for a local non-profit, aFewSteps.org:
Design features a few green steps (in the right direction, I might note) inside a soothingly blue Earth. Font all blue so that green footsteps pop, and together evoke the sense that our small actions toward sustainability can leave large prints…if we can just con others to be like minded. Logo is supposed to look bright and youthful so as to appeal to a slightly younger demographic (we need youth on board, since our planet will be all theirs in a generation). I thought this logo might work nicely with photographs of actual people taking green steps (like in this draft banner for web site header).