Dear Produce Manager, If you want to sell more orange-fleshed sweet potatoes, craft your labels with “yams” in parentheses, like this: Sweet potatoes (“yams”) Because you are a produce manager, you undoubtedly know that a yam is a completely unrelated … Continue reading
Category Archives: Graphic design
This is not a photograph of a yam. It is a photograph of a sweet potato.
I revised the reference card a tad, so here it is again. Please share. If you want to print out a bunch to laminate into wallet-sized favors for your Thanksgiving guests, here’s the PDF. And here are the gruesome details … Continue reading
I didn’t realize this until recently, but apparently if a company or store labels sweet potatoes as “yams,” they can get in trouble with the United States Department of Agriculture, which views sweet potato (Ipomoea batatas) and yams (Dioscorea spp.) … Continue reading
So I have a silly, futile goal of reducing the confusion over sweet potatoes and yams in the United States. If you are a grocery store manager and are on board with this silly, futile goal, please consider displaying the … Continue reading