Category Archives: Graphic design

Open letter to produce managers re: yams

Dear Produce Manager, If you want to sell more orange-fleshed sweet potatoes, craft your labels with “yams” in parentheses, like this: Sweet potatoes (“yams”) Because you are a produce manager, you undoubtedly know that a yam is a completely unrelated … Continue reading

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Selling sweet potatoes as yams is illegal

I didn’t realize this until recently, but apparently if a company or store labels sweet potatoes as “yams,” they can get in trouble with the United States Department of Agriculture, which views sweet potato (Ipomoea batatas) and yams (Dioscorea spp.) … Continue reading

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Sweet potato flesh can reduce yam confusion

So I have a silly, futile goal of reducing the confusion over sweet potatoes and yams in the United States. If you are a grocery store manager and are on board with this silly, futile goal, please consider displaying the … Continue reading

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